What is the Retention Rate?
Retention Rate is the percentage of users who continue to engage with an app over a specific period. It measures the app's ability to retain users and keep them coming back.
Why is the Retention Rate important?
Retention Rate is an important metric in-app marketing because it indicates the level of customer satisfaction and loyalty.
A high Retention Rate suggests that users find value in the app and are likely to continue using it, which can lead to increased revenue and long-term success.
Additionally, retaining existing users is often more cost-effective than acquiring new ones, making the Retention Rate a crucial factor in maximizing the app's profitability. By tracking and improving the Retention Rate, app marketers can focus on strategies to enhance user experience, increase engagement, and foster long-term relationships with their user base.