What is App Influencer Marketing?
App Influencer Marketing refers to the practice of utilizing influencers, who may have a significant social media following or be recognized thought leaders in an app's industry or category, to promote and drive traffic to the app or game. These influencers typically have a sizable audience that aligns with the demographic an app developer or marketer is targeting. Ultimately, the recommendations of influencers can generate substantial traffic for an app.
This marketing strategy is often associated with younger Generation Z individuals, but it can also involve well-respected professionals who have a large social media following within their field of expertise.
Why is App Influencer Marketing Important?
App Influencer Marketing provides a new channel for increasing growth and reaching new audiences, making it a crucial tool for user acquisition (UA) teams. By leveraging influencers, this type of marketing disrupts existing audience circles that revolve around a specific game or app.
An influencer on platforms like Youtube or Instagram, with millions of followers, can collaborate with an app or game to promote and showcase its content. By exposing their entire audience to the product, this marketing approach can lead to an uptick in organic traffic, including branded and keyword search, and ultimately drive installations of the app or game.